By: Multi-touch Attribution Modeling & the Future of Digital Media … - Ad...
[...] Read more here: Multi-touch Attribution Modeling & the Future of Digital Media … [...]
View ArticleBy: Adknowledge Adds Facebook Ad Platform; Kenny Is Not The Next Yahoo! CEO;...
[...] Ad ops guru Ben Kneen takes a detailed look at attribution modeling offered across the ecosystem on the Adzerk Run-of-Network blog. He concludes, "Eventually though, once the math validates...
View ArticleBy: c3metrics
Ben – Great article, but needed to correct details regarding C3 Metrics. C3 does NOT “apply an equal weight to all touchpoints”. Equal weight is not statistically sound and has never been recommended...
View ArticleBy: Ben Kneen
Hi Jeff, Always love to connect with people and learn more about their product – I’ll reach out to you separately to schedule a call. Perhaps equal weight isn’t the right way to say it, what I really...
View ArticleBy: Anonymous
Attribution modeling is a key component to understanding where you should spend your media. The hard part is in finding ways to make it truly actionable, beyond better frequency management in bidded...
View ArticleBy: Ben Kneen
Hi Jeff, It took me a little while, but after speaking with you, I wanted to let you know the article was adjusted to more accurately reflect the methodology of c3metrics. Appreciate you taking the...
View ArticleBy: Roy Steves
Shao’s slides are no longer available via the link you have (which is the same as his own article). Do you know if those slides are still available somewhere?
View ArticleBy: Ben Kneen
Hi Roy, Thanks for letting us know. Yes, I was able to find them on this link – http://users.cis.fiu.edu/~lzhen001/activities/KDD2011Program/docs/p258.pdf AdZerk RON Admins, can you update in the...
View ArticleBy: Multi-touch Attribution Modeling & the Future of Digital Media … - Ad...
[...] Read more here: Multi-touch Attribution Modeling & the Future of Digital Media … [...]
View ArticleBy: Adknowledge Adds Facebook Ad Platform; Kenny Is Not The Next Yahoo! CEO;...
[...] Ad ops guru Ben Kneen takes a detailed look at attribution modeling offered across the ecosystem on the Adzerk Run-of-Network blog. He concludes, "Eventually though, once the math validates...
View ArticleBy: c3metrics
Ben – Great article, but needed to correct details regarding C3 Metrics.C3 does NOT “apply an equal weight to all touchpoints”. Equal weight is not statistically sound and has never been recommended by...
View ArticleBy: Ben Kneen
Hi Jeff,Always love to connect with people and learn more about their product – I’ll reach out to you separately to schedule a call. Perhaps equal weight isn’t the right way to say it, what I really...
View ArticleBy: Anonymous
Attribution modeling is a key component to understanding where you should spend your media. The hard part is in finding ways to make it truly actionable, beyond better frequency management in bidded...
View ArticleBy: Ben Kneen
Hi Jeff,It took me a little while, but after speaking with you, I wanted to let you know the article was adjusted to more accurately reflect the methodology of c3metrics. Appreciate you taking the time...
View ArticleBy: Roy Steves
Shao’s slides are no longer available via the link you have (which is the same as his own article). Do you know if those slides are still available somewhere?
View ArticleBy: Ben Kneen
Hi Roy,Thanks for letting us know. Yes, I was able to find them on this link – http://users.cis.fiu.edu/~lzhen001/activities/KDD2011Program/docs/p258.pdfAdZerk RON Admins, can you update in the...
View ArticleBy: Marketers Beware – How Cookie-Bombing Corrupts Campaign Metrics | Run Of...
[...] 7, 2011 in AdOps Insider – No comments As I discussed in an earlier post on multi-touch attribution, the current ‘last-touch’ methodology used by digital marketers to assign credit for campaign...
View ArticleBy: Multi-touch Attribution Modeling & the Future of Digital Media...
[...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; } runofnetwork.adzerk.com – Today, 7:37 [...]
View ArticleBy: Modelos de Atribución | elisa DBI
[...] artículo interesante es Multi-Touch Attribution Modelling & the Future of Digital Media Optimization en el que el autor expone diversos modelos de atribución multi canal que aplican algunas...
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