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By: Multi-touch Attribution Modeling & the Future of Digital Media … - Ad...

[...] Read more here: Multi-touch Attribution Modeling & the Future of Digital Media … [...]

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By: Adknowledge Adds Facebook Ad Platform; Kenny Is Not The Next Yahoo! CEO;...

[...] Ad ops guru Ben Kneen takes a detailed look at attribution modeling offered across the ecosystem on the Adzerk Run-of-Network blog. He concludes, "Eventually though, once the math validates...

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By: c3metrics

Ben – Great article, but needed to correct details regarding C3 Metrics. C3 does NOT “apply an equal weight to all touchpoints”. Equal weight is not statistically sound and has never been recommended...

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By: Ben Kneen

Hi Jeff, Always love to connect with people and learn more about their product – I’ll reach out to you separately to schedule a call. Perhaps equal weight isn’t the right way to say it, what I really...

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By: Anonymous

Attribution modeling is a key component to understanding where you should spend your media. The hard part is in finding ways to make it truly actionable, beyond better frequency management in bidded...

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By: Ben Kneen

Hi Jeff, It took me a little while, but after speaking with you, I wanted to let you know the article was adjusted to more accurately reflect the methodology of c3metrics. Appreciate you taking the...

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By: Roy Steves

Shao’s slides are no longer available via the link you have (which is the same as his own article). Do you know if those slides are still available somewhere?

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By: Ben Kneen

Hi Roy, Thanks for letting us know. Yes, I was able to find them on this link – http://users.cis.fiu.edu/~lzhen001/activities/KDD2011Program/docs/p258.pdf AdZerk RON Admins, can you update in the...

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By: Multi-touch Attribution Modeling & the Future of Digital Media … - Ad...

[...] Read more here: Multi-touch Attribution Modeling & the Future of Digital Media … [...]

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By: Adknowledge Adds Facebook Ad Platform; Kenny Is Not The Next Yahoo! CEO;...

[...] Ad ops guru Ben Kneen takes a detailed look at attribution modeling offered across the ecosystem on the Adzerk Run-of-Network blog. He concludes, "Eventually though, once the math validates...

View Article

By: c3metrics

Ben – Great article, but needed to correct details regarding C3 Metrics.C3 does NOT “apply an equal weight to all touchpoints”. Equal weight is not statistically sound and has never been recommended by...

View Article

By: Ben Kneen

Hi Jeff,Always love to connect with people and learn more about their product – I’ll reach out to you separately to schedule a call. Perhaps equal weight isn’t the right way to say it, what I really...

View Article

By: Anonymous

Attribution modeling is a key component to understanding where you should spend your media. The hard part is in finding ways to make it truly actionable, beyond better frequency management in bidded...

View Article


By: Ben Kneen

Hi Jeff,It took me a little while, but after speaking with you, I wanted to let you know the article was adjusted to more accurately reflect the methodology of c3metrics. Appreciate you taking the time...

View Article

By: Roy Steves

Shao’s slides are no longer available via the link you have (which is the same as his own article). Do you know if those slides are still available somewhere?

View Article


By: Ben Kneen

Hi Roy,Thanks for letting us know. Yes, I was able to find them on this link – http://users.cis.fiu.edu/~lzhen001/activities/KDD2011Program/docs/p258.pdfAdZerk RON Admins, can you update in the...

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By: Marketers Beware – How Cookie-Bombing Corrupts Campaign Metrics | Run Of...

[...] 7, 2011 in AdOps Insider – No comments As I discussed in an earlier post on multi-touch attribution, the current ‘last-touch’ methodology used by digital marketers to assign credit for campaign...

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By: Multi-touch Attribution Modeling & the Future of Digital Media...

[...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; } runofnetwork.adzerk.com – Today, 7:37 [...]

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By: Modelos de Atribución | elisa DBI

[...] artículo interesante es Multi-Touch Attribution Modelling & the Future of Digital Media Optimization en el que el autor expone diversos modelos de atribución multi canal que aplican algunas...

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